Significant Tabs
Helping you find the significance from your data
Services - Market Research Crosstabs and Coding

Cross Tabulation and Coding Services

TABLES
We can provide you with a wide range of cross tab options. We customize the tables for each individual client, and happily accept special requests for tabs.

WE OFFER:

  • Up to 255 banner points per banner
  • Nets, rankings, and vertical and horizontal percentages
  • Table statistics: mean, median, standard deviation, standard error, and more!
  • Summary tables
  • Special calculations/mathematical functions
  • Significance testing: T-Tests, Z-Tests, Chi-Square, and more!
  • Weighting
  • Data cleaning
  • Tracking/wave studies
  • Table formats available in Word or Excel

Don't know how you want the tabs set-up? We can also send preliminary tabs before finalizing the tab plan.


TABLE EXAMPLES:

EXAMPLE 1: Individual table and summary table based off the same question series

    TABLE 1: Individual table rating yes or no
    TABLE 2: Summary table of yes responses where data from seven questions
                  are combined into one table

EXAMPLE 2: Individual rating scale table and summary tables based off the same question series
     
     TABLE 1: Individual rating scale table
     TABLE 2: Promoters summary table based off Promoters Net as shown in Table 1
     TABLE 3: Net Promoter Score (NPS) summary table based off Net Promoter 
                   Score as shown in Table 1

EXAMPLE 3: Individual table and summary table based off the same question series

     TABLE 1: Individual table rating favorable/unfavorable/no opinion
     TABLE 2: Summary table where data from three questions are combined into
                   one table


CODING
We will work with you to create a codebook for your approval and guarantee fast turn around time to receive coded verbatim. We can also add nets to your codebooks.

DATA ENTRY
We provide data entry services for paper and mail surveys upon request.



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